- Università: Em Lyon Business School
- Docenti:
Monica Grosso
- Studenti:
Benhayoune Reda, Boutaleb Ali, Budkuley Priyanka, Bulteau Joséphine, Djetti Emmanuela, Jaubert Jean-Dominique, Kirgener De Planta Maximilian, Magnien Jean
Our project began with a simple observation: finding your place to live is a very time consuming process that may take up to one year.
As a bank affiliated real estate agency, we plan on offering a full on “ready to roll” service to our private sellers and buyers and private investors, by adopting a more technology leveraged and customer centric approach compared to market standards.
Our service typically aims for younger people looking to buy their first house and mature investors planning to enlarge and develop their property portfolio.
Both categories have very little time available for this type of process and will highly benefit from our services.
For our private sellers and buyers, we offer them the full management of their administrative process, from the assembling of their file to the official signing of their dream home, while guaranteeing them with the success of their project and ensuring them with the best loan offers.
As for our private investors, we offer them the entire management of their portfolio and the search and management of current and future tenants. We also ensure them to maximise the profits made from their portfolio.
Our services are paired with a highly innovative technological support, covered by VR operated visits and a Blockchain leveraged website and data storage.
Our promotion strategy will start 6 months prior to our launch and will gradually establish itself through time.
The marketing strategy will be led both online, through our website, emailing campaigns and social media accounts and offline through usage of street marketing and launch events.
Nonetheless, most of our communication strategy will rely on word of mouth from former clients.
Our ability to launch our brand will be based on 2 financing options: business angels or bank loans.
Based on our costs (office, technologies, employees and marketing) and incomes (transaction fees, bank partnerships and portfolio management service) forecast, we should be able to reach our break even point on Year 3, with a 17% Margin Value.
