- Università: Em Lyon School Business
- Studenti:
Jolane Pessel, Alexandre Bouyer, Diane Richert, Marie Rault, Mickael Baranes, Jonas Zennou
Concept
ListR' is an app that allows you to order from a wide range of "playlists" of mainly food products but also non-food products that will be delivered to your home. These playlists are organized by themes so that you can find the one that will match your mood of the moment.
The playlists are both generated by us and by an artificial intelligence that takes into account the preferences and past orders of each user in order to propose them more and more adapted and relevant playlists.
ListR' also extends to a premium offer. In addition to benefits such as free shipping, this allows the creation or customization of playlists giving customers more choice. But ListR' premium opens up new possibilities for consumers, that of a community experience. Indeed, thanks to the premium program, they will be able to follow other users or be followed to share their playlists. Many new playlists are available to them and they can easily find out about the favorite purchases of their favorite influencer subscribed to the application.
Market
The market for food delivery has been booming these last years, some startups have had some hiccups but the market is steady, we are different than any competition out there.
Our competition
- No personalized suggestion according to the client's wishes;
- No information to be given on the budget, the number of people present;
- No request for information on health/preferences (allergies, food preferences and diet, ...);
- Self-employed delivery people;
- No or little responsible dimension.
ListR’
- Pre-designed baskets adapted to your life moments: game night, date night,
post-breakup night, etc. available in one click; - Baskets adapted to your diet, your allergies, your preferences, your budget and for the number of people you want;
- IA allowing to propose baskets in adequacy with your personal desires;
- An offer of solidarity and responsibility (solidarity basket, perishable food basket,
bicycle delivery, local products); - Salaried deliverers and no dark store.
Target
ListR’ bills itself as a one-of-a-kind concept app that offers all the products and services a person going through having to organize an evening would require. All of our goods and services are positioned in a premium pricing range. Since we are stress healers, we will help you through every stage of your experience and restore your joy, laughter, and self love. You may get all the inspiration you want and need in our app. Your moods will be dealt with and made into an amazing night. Most of our clients are young, either students or working adults between the ages of 18 and 35 who are prepared to spend money to mend their groceries and who seek solace in fun, high-quality products and concept services. They primarily reside in urban areas and earn between $20,000 and $50,000 per year. Our clients will be looking for a smart encounter that is oriented on what they like. Our clients may easily access the app and learn about the many ListR’ environments, moods, goods, and services.
App
The customers path in our app is going to be frictionless and easy to use, from the 1st login. After creating my profile, I can personalize my playlists by selecting my food preferences (vegetarian, spicy or not, gluten free, etc), allergies and intolerances and my diet (high protein, keto, low salt, etc).
I can optimize my playlist proposal algorithm by choosing my favorite moods. I just have to explore and choose a playlist, once I have chosen the perfect mood for me, I just put how many people are part of this experience, and the quantities adjust themselves automatically. Once my order is completed, I just have to wait for ListR’’s famous quick delivery to show up to my door.
The app so much as the product is made to be simple, efficient and fun to browse through.
Communication
Before the launch
It's crucial that we begin to establish our presence before the app launches, or at the very least that all of our communication is prepared for that day. To accomplish this, we must be active online, particularly on the social networks that our audience frequents. Because it enables us to use SEO and be cited on the internet, creating a web page is crucial. Our website won't be too sophisticated at first, but it's crucial that the page is easy to read, clear, and, most importantly, has all the keywords that will enable potential future customers to easily find our site through a simple search. Planning to conduct keyword research, create a list, etc. Their monthly search volume; Their difficulty; Their applicability to your activity and market The stated search aim (exploration, thought, action); Following analysis, some pertinent keywords are: purchasing, online purchasing, purchasing orders, purchasing deliveries, and quick purchasing deliveries
For the launch
Additionally, prior to the application's launch, we can begin to establish our reputation through social networks. We can start building a community even before the app is launched by using entertaining content that is tailored to our target audience for each application.
Instagram, Twitter, and TikTok are the social media platforms where we have positions.
As soon as the program is published, social network connection becomes far more crucial. For instance, we set up a discount code for the first 100 orders. In addition to having advertising channels, the application must be launched. Simply sponsoring our posts on social media platforms is not sufficient. So we get in touch with one or two prominent influencers.
We suggest working together so they can make their own shopping playlist and share it with their subscribers, which will appear in the community area of the app (who must take out a premium subscription to be able to shop it). The influencer will be able to provide a discount code for the premium subscription to their subscribers.
After the launch
We continue to maintain regular social media, flyer distribution and as the community grows we rely on word of mouth and the referral system.
